Linktree vs Stan Store (2026): a link page or a storefront?
Linktree is a link page that sells on its $15 Pro plan; Stan Store is a $29-a-month storefront with no free plan. Prices, fees and who should pick which.
By Max · Founder of mssg.me and Stick
· 4 min read
The short answer
Linktree is a link page first: free for links, $15 a month (or $12 billed yearly) for Pro, which lets you sell with 0% Linktree fees. Stan Store is a storefront first: $29 a month after a 14-day trial, no free plan, 0% fees, with courses, coaching and bookings built in. Choose Linktree if most visitors come for your links; choose Stan if most come to buy. If you want to sell without a subscription, Stick, made by our team, is free and takes 0%.
People often compare Linktree and Stan Store because both live in the same spot: the one link in your bio. They solve different problems, though. Prices below were checked on October 9, 2026.
Linktree vs Stan Store at a glance
| Linktree | Stan Store | |
|---|---|---|
| What it is | A link in bio page with paid extras | A storefront for creators |
| Free plan | Yes: unlimited links, email and phone sign-ups | No, 14-day free trial |
| Cheapest plan that can sell | Pro, $15 a month ($12 billed yearly) | Creator, $29 a month ($300 a year) |
| Top plan | Premium, $35 a month ($30 billed yearly) | Creator Pro, $99 a month ($948 a year) |
| Fee on your sales | 0% on Pro and Premium, plus $0.25 per payout | 0% |
| Courses, coaching, bookings | Not its focus | Built in |
| Your own domain | Not available | Check Stan's current plans |
| Best for | Links first, a product or two on the side | Selling is the main job of the page |
Payment processing by Stripe or PayPal applies on top of both.
When Linktree makes more sense
- Most taps go to links, not products: your latest video, podcast, newsletter or website.
- You sell occasionally, and $15 a month for Pro is cheaper than $29 for Stan.
- You want extras around the page: Premium adds social media scheduling, link rules, all-time analytics, data export and Instagram auto-replies.
The catch: selling isn't available on Linktree's Free or Starter plans, and no plan lets you use your own domain; your page stays at linktr.ee/yourname.
When Stan Store makes more sense
- The page exists to sell: digital downloads, a course, coaching calls or bookings.
- You want checkout on the page without stitching together separate tools.
- You'll sell every month, so a flat $29 is easy to justify against 0% fees.
The catch: there's no free plan, so you pay before your first sale, and the yearly cost ($300 or more) adds up if you're still testing an idea.
Cost side by side
| Monthly sales | Linktree Pro ($15) | Stan Store Creator ($29) | Stick (free) |
|---|---|---|---|
| $0 | $15 | $29 | $0 |
| $500 | $15 + payout fees | $29 | $0 |
| $2,000 | $15 + payout fees | $29 | $0 |
Every option above adds Stripe's or PayPal's processing fee per sale.
A third option: Stick
Stick is the link in bio builder our team makes. It's free: every block, theme and per-block style is included, and a Digital Product block sells ebooks, presets, templates and other files through Stripe with no Stick fee. It also handles the "links first" job, with analytics for every link.
What it doesn't do yet: your own domain, removing the Stick badge, courses or bookings, more than one page per site, or an interface in languages other than English. If you need a full course platform, Stan is the better pick; if you want a beautiful page that can also sell a file, Stick does it for $0.
More comparisons: Linktree vs Beacons, Beacons vs Stan Store, Stan Store alternatives.
Sources
Checked on October 9, 2026: Linktree pricing, Linktree on custom domains, Stan Store pricing. Prices change and can vary by country.
Questions people ask
Can you sell on Linktree for free?
No. Selling is available on Linktree's Pro ($15 a month) and Premium plans, with 0% Linktree fees plus $0.25 per payout.
Is Stan Store worth $29 a month?
It is if selling is the main job of your page, for example courses, coaching or digital products every month. If you mostly share links and sell occasionally, Linktree Pro or a free tool with 0% fees costs less.
Can I use Linktree and Stan Store together?
Yes. Some creators keep Linktree as their bio link and add their Stan Store as one of the links, but that means paying for both and adding an extra tap before checkout.
mssg.me and Stick are made by the same team. We point you to whichever one fits the job, and we say so when we do.
About the author
Founder of mssg.me and Stick
Max is the founder of mssg.me, the mobile website builder people have used to create more than 100,000 websites and a Google for Startups Ukraine Support Fund recipient, and of Stick, a link in bio builder for creators. He writes about link in bio pages, messenger links and selling on social media.