Linktree vs Carrd (2026): link page or one-page website?
Carrd builds a one-page website from $19 a year with your own domain; Linktree is a link list with no custom domain option. Which fits, with October 2026 prices.
By Max · Founder of mssg.me and Stick
· 4 min read
The short answer
Carrd builds a real one-page website: free on a carrd.co address, or from $19 a year with your own domain, forms and embeds. Linktree is a list of links: free for basics, $8 to $35 a month for paid plans, and no own-domain option on any plan. Choose Carrd if you want layout freedom and your own domain for very little money; choose Linktree if you want the quickest possible link page with built-in analytics and selling on Pro.
Linktree and Carrd both end up in Instagram and TikTok bios, but they're different kinds of tools. Linktree gives you a list of links with themes; Carrd gives you a blank one-page site you design yourself. Prices below were checked on October 9, 2026.
Linktree vs Carrd at a glance
| Linktree | Carrd | |
|---|---|---|
| What it is | Link in bio page | One-page website builder |
| Free plan | Yes, on linktr.ee/yourname | Yes, up to 3 sites on a carrd.co address, with Carrd branding |
| Paid plans | Starter $8, Pro $15, Premium $35 a month (less billed yearly) | Pro Lite $9, Pro Standard $19, Pro Plus $49 a year |
| Your own domain | Not available | From Pro Standard ($19 a year) |
| Remove branding | From Pro ($15 a month) | From Pro Lite ($9 a year) |
| Selling | Pro and Premium, 0% Linktree fee plus $0.25 per payout | Payment-enabled forms and Stripe, PayPal or Gumroad embeds from Pro Standard |
| Analytics | Basic from Starter, more on Pro and Premium | Google Analytics, Plausible, Matomo and similar from Pro Standard |
| Design freedom | Themes and styles on a link-list layout | Free layout: sections, columns, images, video |
Price: Carrd is hard to beat
Carrd's plans are priced per year. Pro Standard, at $19 a year, gets you 10 sites, your own domain, forms, embeds and analytics, which is less than Linktree's Starter plan costs for three months. Carrd also offers a 7-day Pro trial without a card.
Linktree's free plan is generous for links, but removing the logo and selling start at Pro: $15 a month, or $144 a year billed yearly.
Your own domain: only Carrd
If you want yourname.com instead of a platform address, Carrd supports it from Pro Standard. Linktree doesn't offer custom domains on any plan; the most you can do is change your username or forward a domain you own to your linktr.ee page, which still shows the Linktree address.
Building the page
Linktree is quicker: add links, pick a theme, done. That's its strength if you update links often from your phone.
Carrd takes longer the first time, because you're designing a page rather than filling one: sections, columns, buttons, images and video, from templates or from scratch. The result can look like a proper website, which suits portfolios, launches and small businesses.
Selling
Linktree's Pro and Premium plans let you sell products with 0% Linktree fees (plus a $0.25 payout fee). Carrd doesn't have a built-in store: you take payments with payment-enabled forms or by embedding Stripe, PayPal or Gumroad buttons, and you handle delivery of digital products yourself or through the embedded service.
Which should you pick?
- Choose Carrd for your own domain, a page that looks like a website, and the lowest price.
- Choose Linktree for the fastest setup, a familiar format and built-in analytics and selling.
- Choose something else if you want design freedom and built-in selling without paying anything.
A free alternative to both: Stick
Stick, made by our team, sits between the two: a link in bio page you can style block by block (15 block types, 20 themes, per-block colors, corners and spacing), with a Digital Product block that sells files through Stripe and takes 0%. It's free, including analytics for every link.
What it doesn't have yet: your own domain (Carrd wins there), removing the Stick badge, or more than one page per site, and the editor is in English only.
See also: Carrd alternatives and Linktree vs Beacons.
Sources
Checked on October 9, 2026: Carrd Pro plans, Linktree pricing, Linktree on custom domains. Prices can vary by country.
Questions people ask
Is Carrd cheaper than Linktree?
Usually. Carrd's paid plans cost $9, $19 or $49 a year, while Linktree's paid plans cost $8 to $35 a month. Carrd's $19 Pro Standard plan includes your own domain, which Linktree doesn't offer at any price.
Can you use a custom domain with Linktree?
No. Linktree doesn't support custom domains; you can change your linktr.ee username or forward a domain you own to your Linktree page, which still shows the Linktree address.
Can you sell products on Carrd?
Carrd has no built-in store, but from Pro Standard ($19 a year) you can take payments with payment-enabled forms or Stripe, PayPal and Gumroad embeds, and handle delivery yourself or through the embedded service.
mssg.me and Stick are made by the same team. We point you to whichever one fits the job, and we say so when we do.
About the author
Founder of mssg.me and Stick
Max is the founder of mssg.me, the mobile website builder people have used to create more than 100,000 websites and a Google for Startups Ukraine Support Fund recipient, and of Stick, a link in bio builder for creators. He writes about link in bio pages, messenger links and selling on social media.