30 digital product ideas you can sell from your link in bio
Templates, presets, guides, planners, mini-courses and more: 30 digital product ideas grouped by skill, with how to pick, price and deliver your first one.
By Max · Founder of mssg.me and Stick
· 5 min read
The short answer
The digital products that sell are small, specific and solve a problem your followers already ask you about: templates, presets, guides, planners, checklists, mini-courses, and packs of photos, sounds or graphics. Pick one you can make in a weekend from what you already know, sell it from your link in bio, and improve it based on what your first buyers say.
A digital product is anything you make once and deliver as a file or a link: no stock, no shipping, no packing tape. That's why it's the most common first product for creators and small businesses. Below are 30 ideas, grouped by what you already know, and how to pick, price and deliver your first one.
How to pick your idea
Ask yourself three questions:
- What do people already ask me? "Which preset do you use?", "Can you send me your meal plan?", "How do you plan your week?" Every repeated question is a product idea.
- What do I already use myself? Your own spreadsheet, checklist or template is often 80% of a product.
- Can it be delivered as a file or a link? PDFs, ZIP archives, Notion or Canva template links, private video links: all of them work.
30 digital product ideas
Templates
- Canva templates for Instagram posts, Stories or carousels in a consistent style.
- Notion templates: content calendars, habit trackers, CRM boards for freelancers.
- Spreadsheet templates: budgets, invoice trackers, wedding planners.
- Résumé and cover letter templates for a specific industry.
- Pitch deck or media kit templates for creators working with brands.
- Email templates that small businesses can paste and adapt.
Photo and video
- Lightroom presets that recreate your photo style.
- Video LUTs (color grades) for creators who edit their own footage.
- Stock photo packs from your niche: food, travel, flat lays.
- B-roll clip packs for creators who need filler footage.
- Phone wallpapers and lock screens from your art or photos.
Knowledge and guides
- Mini-guides and ebooks that answer one question well, in 10 to 30 pages.
- Checklists: a launch checklist, a moving checklist, a pre-wedding checklist.
- Swipe files: collections of hooks, captions or ad examples that worked.
- Cheat sheets for a tool, a language or an exam.
- City or travel guides with your own recommendations.
Courses and coaching
- Mini-courses: a few private videos plus a PDF workbook.
- Workshop recordings of a live session you already ran.
- Workbooks that walk buyers through a process step by step.
Health, fitness and food
- Workout plans for a specific goal or for training at home.
- Meal plans with shopping lists.
- Recipe ebooks around one theme: quick lunches, baking, vegan desserts.
Design and art
- Procreate brushes and texture packs.
- Printable wall art that buyers print at home.
- Digital planners and stickers for note-taking apps.
- Icon and illustration packs for websites and presentations.
Audio and music
- Beats and sample packs for producers.
- Sound effect packs for video creators.
- Guided meditations or sleep audio.
Crafts
- Sewing, knitting or crochet patterns as printable PDFs.
Price your first product
There's no universal right price, but a few habits help:
- Start low enough that a follower buys on impulse, then raise the price once reviews come in.
- Offer a sale price for launch week. It gives people a reason to buy now rather than later.
- Give a small version away free in exchange for an email address, and sell the full version. Those email addresses are your launch list for the next product.
- Bundle related products (presets plus a guide to using them) once you have more than one.
Deliver it automatically
You don't need a website or a store to sell a single file. A link in bio page with a product block handles payment and delivery for you.
On Stick, our team's free link in bio builder, you add a Digital Product block, upload the file, set a price and optionally a sale price. Buyers pay through Stripe's checkout, the money goes straight to your own Stripe account, and the buyer gets the file by email. Stick takes 0% of the sale; Stripe's processing fees still apply (in the US, 2.9% + 30¢ per domestic card payment). Stick's free Stripe fee calculator shows what you keep at any price.
You can also set the price to zero to give a product away for an email address.
From idea to first sale
Once you've picked an idea, our step-by-step guide on how to sell digital products covers validating it, packaging it, choosing where to sell, taxes and refunds, and the first launch. If most of your audience is on Instagram, see how to sell on Instagram too.
Questions people ask
What digital products sell best?
Small, specific products that solve a problem your audience already asks about, such as templates, presets, short guides, planners, checklists and mini-courses.
What is the easiest digital product to make?
Something you already use yourself: a checklist, a spreadsheet, a Notion or Canva template, or a short guide that answers a question you get often.
Do I need a website to sell digital products?
No. A link in bio page with a product block can take payment and deliver the file. On Stick, buyers pay through Stripe and get the file by email, and Stick takes no fee on the sale.
mssg.me and Stick are made by the same team. We point you to whichever one fits the job, and we say so when we do.
About the author
Founder of mssg.me and Stick
Max is the founder of mssg.me, the mobile website builder people have used to create more than 100,000 websites and a Google for Startups Ukraine Support Fund recipient, and of Stick, a link in bio builder for creators. He writes about link in bio pages, messenger links and selling on social media.